7 Business Lessons to Learn From Ants by Phil. O. Ikponmwosa

Author:Phil. O. Ikponmwosa
Language: eng
Format: epub
Tags: business lessons, learn from ants, business success secrets, bible business wisdom, bible business parables
Publisher: Rujoe Media
Published: 2017-09-25T00:00:00+00:00

CHAPTER SIX

UNDERSTAND THE TIMES AND SEASONS

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nts understand times and seasons, and they know what to do. Remember the instruction my mentor gave me? Take a lesson from the ants, you lazy fellow. Learn from their ways and be wise! Though they have no king (or boss) to make them work, yet they labour hard all summer, gathering food for the winter. Ants know very well that every day is not always ‘Christmas’; there is summer, and there is winter. They anticipate, prepare, and take advantage of each season. Hence, they are not taken unaware by any change in season or time. To them, environmental scanning and adaptation is not just a cliché, it is a business practice.

As an entrepreneur, you must be ready to adapt to changes in your business environment. Know that business will not always be the same, and you must be sensitive so you won’t be thrown off balance when the tune of the music changes. There will be some boom and loom seasons, especially while you are just starting. Employees may not be very loyal, as expected; sales may not come in fast, as projected in your business plan, or sales may come quickly at the beginning, then suddenly, it stops growing. You don’t need to faint at heart; you may need to look at your marketing plan again if there is need to re-strategise or you just need some patience because seasons come and go. This is even more important if your business is into seasonal goods and/or services.

Customers’ demands and tastes will change with time; you must be ready to meet their needs because you are in business first to meet their needs then the goal of making money. Without customers, you have no business. I guess that was one of the reasons, Zig Ziglar (one of the world’s leading motivational speaker, though now late) said, “You can get anything you want in life, if only you can help other people get what they want in life.” And that is the essence of business; meeting needs, and getting paid for it.

Also, note that Customers will always come and go. Some will leave because their tastes have changed, and your products or services can no longer meet their ‘class’; some will relocate from your business environment, while others may leave because of a mistake you made in your service delivery or because of your poor customer service (at times, presumed). Any ways, try finding out why they are leaving, and see whatever you can do, if possible, to win them back. This way, your business will continue to grow.

I am sure that is why the American Marketing guru, and author of the book, Getting Everything You Can Out Of Everything You’ve Got, Jay Abraham said, “there are only three ways to grow your business: increase the number of customers; increase the average size of each sale you make to each customer; and increase the number of times customers come back and buy again.”11 There is a strategy to achieve this; you need to find it out.

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